Hi, I'm Heesun.
A Product Designer with an acting background

Based in London

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Selected work

Selected work

Work Experience

YMX

UX/UI Designer

Dec 2025 - Present

  • Deliver end to end UX/UI solutions for VR and Digital Twin platforms specialising in B2B tech

  • Design B2B internal systems by aligning corporate requirements with user-centered workflows

  • Craft prototypes to visualise complex interactions, making communication with the team smoother

  • Collaborate with PMs. engineers, and sales teams to align B2B requirements and ensure a consistent user experience

Knowmerce

UX Designer

Jul 2024 - Jul 2025

  • Led end to end UX/UI solutions for a global K-pop fandom

  • Led UX/UI process for the “Reply” feature for artists, reducing response time from 20 seconds to 5 seconds and increased message volume by 4.6%

  • Optimized the subscription renewal journey by empathizing with user frustrations, resulting in a 39% increase in subscription conversions

  • Improved design systems and streamlined the design to development handoff process, enhancing team communication and minimizing resource waste

  • Conducted user interviews and competitor research to find design insights, sharing findings in team study sessions to improve research quality

  • Collaborated with PMs and engineers to align B2B/B2C requirements and ensure a consistent user experience